How can corporations successfully develop Corporate Social Responsibility initiatives in partnership-wide meetings with stakeholders organized in a CSSP? Within the theoretical frameworks of strategic communication and dialogue and by use of an example drawn from a case study, we will answer the following research question: This paper aims to contribute to the empirical investigation of the communicative aspect of CSSPs. It is even more surprising that research using empirical evidence is almost non-existing. This is surprising in light of the conceptualization of partnerships as a stakeholder dialogue. Only more recently, communicative platforms have been used see also the review by. Within the sub-field of Cross-Sector Social Interactions, the focus has for example been on unpacking more generally oriented key processes that lead to success. resource dependence, social issues, and societal sector platforms. According to, research on CSSPs is multidisciplinary using conceptual platforms, e.g. The dialogue has been conducted in four “arenas”: business-nonprofit, business-government, government-nonprofit, and trisector.

As a consequence of this, partnerships have also been conceptualized as a stakeholder dialogue (e.g. ) and a public governance perspective (e.g. Two perspectives seem to dominate the partnership literature: A private organizational perspective (e.g. The definitions have to a large extent been used as conceptual frames of reference for understanding, describing, interpreting and developing partnerships as a political tool and innovative form of cross-sectorial collaboration to address social inclusion. The analytical findings support the main argument and the conceptual endeavor by illustrating how common understanding of the need for social inclusion is constructed through a partnership-wide meeting organized as dialogue.ĭefinitions of cross-sector social partnerships generally put emphasis on elements such as cross-sectorial collaboration, commitment of resources, problem-solution and social issue. It delineates the potential of the framework through an analysis of a partnership-wide dialogue conducted in a local CSSP at a seminar/meeting dealing with the creation of common understanding for a social inclusion project among internal and external stakeholders. Following a theoretical discussion of the interconnectedness of CSSPs, strategic communication and dialogue, the article outlines a framework for analysis. Importantly, it proposes a framework for analysis.

Within the theoretical framework of Cross-Sector Social Partnerships, strategic communication and dialogue and by use of an example drawn from a case study of a CSSP, this article argues that Corporate Social Responsibility initiatives are best developed in partnership-wide meetings involving relevant stakeholders.

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